For almost years now, business owners have been taking advantage of “social media network sites” to market their businesses better. “Social media network sites” are those kinds of websites which mainly center on building an online community wherein members are expected to interact with each other. How do business owners use “social media network sites” to their benefit? Basically, they enter these online communities and they gather members which they easily interact with. These members, either they are potential customers or not, are contacted by business owners with ease.
With the exponentially growing number of networking sites, one would be more or less confused on which site to start marketing his business with. Facebook will always be the primary choice and Twitter will be the second. However what people don’t understand is that, Facebook and Twitter may be clever choices as marketing venues, but really, there are other sites specifically programmed for such purpose.
That is when LinkedIn comes knocking on your door, offering you to be his best friend forever. LinkedIn, first established in 2003, is a social networking site like any other; only it differs because it mainly takes business owners and workers and service providers into its online community. Because the online community is narrowed down to those people who are willing to purchase and to work;
Here are 4 reasons on why LinkedIn is generally accepted as the “clever” choice to market your businesses at
1. A COMMUNITY OF OPPORTUNITIES – LinkedIn is literally a community of people. For business owners, it is more: it is a community of opportunities filled with potential clients; clients mean transactions and transactions mean money. Unlike the popular choice Facebook, the LinkedIn community is narrowed down into potential clients who are looking for products/services that your business offers. By simply having a LinkedIn account, opportunities will suddenly roll in if you will stay active on discussion boards.
2. FIRST-RATE PROFILE PAGES – Your LinkedIn profile is the translation of your professionalism, so LinkedIn does make it complete for you. You can add a profile picture which is advisable to be a business picture and then add skills that you can do and then add your previous professional endeavors. With an organized profile layout, you can easily showcase your qualifications and past projects. Prospective customers will be immediately attracted and will have the perception of reliability towards your company.
3. SENSIBLE AND INFORMATIVE DISCUSSION BOARDS – LinkedIn’s many features include discussion boards and LinkedIn Answers. While these features are informatively and sensibly helpful, it also helps greatly in traffic generation which rolls in prospective clients that will directly motion your business to somewhere. This is also an excellent way to interact with your clients and answer their concerns and consider their enquiries.
4. EASY LEAD GENERATION – With a humongous website like LinkedIn, lead generation is almost automatic. Generating leads is the first step in the sales process; you gather prospect clients and from there, sales will roll in. With LinkedIn, you can generate leads and increase sales by simply having an account and being active on discussion boards and having many connections who will eventually recommend you to others if they liked your company.
LinkedIn is a much better choice if you want to market your business better. One thing is ultimately for certain; LinkedIn is one of the best choices as marketing venues of your businesses.